连接真实世界，让美好跨越山海——把每一个目的地送到 9.6 亿高德用户眼前，让本地的美好被看见，让远方的客人走进来。Connecting the real world, bringing beauty beyond borders — placing every destination before 960M Amap users, so local beauty is seen and distant guests are welcomed in.
高德地图是目前中国第一的导航出行 App。QuestMobile 2025 年 9 月：月活约 9.48 亿，位列中国全行业 App 第 4、地图导航类第一。二十年来，高德从地图导航服务商演进为一体化出行开放服务平台，并全面 AI 化、向空间智能公司演进。Amap is currently China's No.1 navigation and mobility app. QuestMobile, September 2025: ~948M MAU — #4 among all Chinese apps and #1 in maps & navigation. Over twenty years, Amap has evolved from a map-and-navigation provider into an integrated open mobility platform, now fully AI-native and evolving into a spatial-intelligence company.
每天，用户在高德完成出行与生活决策，形成与真实地点和行程相关的需求。高德是用户标配、应用标配、文旅标配、交通标配、车企标配与商家标配。Every day, users make mobility and lifestyle decisions on Amap, generating demand tied to real places and itineraries. Amap is a default for users, apps, cultural tourism, transport, automakers and merchants.
世界地图覆盖 200+ 国家和地区，支持 16 种语言；境外打车服务覆盖近 50 个国家和地区，提供路线规划、车道级导航与公交查询。World map covers 200+ countries and regions in 16 languages; overseas ride-hailing reaches nearly 50 countries, with routing, lane-level navigation and public-transit queries.
高德 App 全面 AI 化，打造全球首个出行生活 AI 原生智能体，覆盖餐饮、公交地铁、文旅、出租车、加油充电、步行骑行、火车飞机与自驾。Amap goes fully AI-native with the world's first AI-native agent for mobility and lifestyle, spanning dining, transit, tourism, taxi, refueling, walking/cycling, rail/air and driving.
业内独有的活数据生态：众源采集、自动化在线处理、合规审核、实时发布，沉淀全域真实数据与认知。An industry-exclusive live-data ecosystem: crowdsourced collection, automated online processing, compliance audit and real-time publishing, accumulating full-domain real data.
不一样的人工智能：从二维内容到三维世界、从被动感知到主动预判、从对话工具到行动伙伴。A different kind of AI: from 2D content to 3D worlds, from passive perception to active prediction, from chat tool to action partner.
基于多时间段真实世界多模态数据、北斗位置解析与时空相对变化，构建可推演的三维世界。Multimodal real-world data across time, BeiDou-based location analysis and relative spatiotemporal change build a reason-able 3D world.
不止回答，更提前预判需求与风险，让 AI 找到在真实世界中的存在意义。Beyond answering: anticipating needs and risks so AI has a practical role in real life.
多模态空间感知模型 + 实时时空信息，打造与真实世界交互的行动伙伴。A multimodal spatial-perception model plus real-time spatiotemporal info creates an action partner interacting with the real world.
高德正在走向世界地图。依托北斗技术优势，把熟悉的高德体验带到海外：已覆盖 200 多个国家和地区、支持 16 种语言，境外打车服务覆盖 47 个国家，年服务出境人次超 6000 万。无论中国游客身在何处，都能享受在中国习惯的全方位 All-in-One 服务——车道级导航、落地打车、中文搜餐厅、看真实榜单找地点，一个 App 全部搞定，让游客顺畅出发，也让商家更容易被抵达。Amap is going global. Leveraging BeiDou's positioning strength, it brings the familiar Amap experience overseas: 200+ countries and regions in 16 languages, ride-hailing in 47 countries, and 60M+ outbound trips served a year. Wherever Chinese travelers are, they enjoy the familiar all-in-one service from home — lane-level navigation, ride-hailing, searching restaurants in Chinese and finding places via real rankings. One app gets it all done: travelers depart smoothly, and merchants are easier to reach.
路线规划 · 车道级导航 · 公交查询——让游客顺畅出发，也让商家更容易被抵达。Routing · lane-level navigation · public-transit queries — travelers depart smoothly and merchants are easier to reach.
当地指南 · 榜单内容 · POI 决策——让真实好内容更早进入游客决策。Local guides · rankings · POI decisions — real, quality content enters traveler decisions earlier.
酒店 · 景点门票 · 本地打车——把到店机会嵌入真实旅行场景。Hotels · attraction tickets · local ride-hailing — visit opportunities embedded in real travel scenarios.
在曼谷实测：真实道路标识复杂、其他地图信息不一致时，高德的车道级导航仍能给出正确的车道引导——把「走对路」这件事做扎实。Field-tested in Bangkok: where real road signs are complex and other maps disagree, Amap's lane-level navigation still gives the correct lane guidance — getting “the right lane” truly right.
除此之外，我们还能把每个国家的 3D 地标放进地图——以 3D 地图与 3D 图标还原城市天际线与标志建筑，让游客在出发前就「看见」目的地。Beyond that, we can place every country's 3D landmarks on the map — recreating skylines and iconic buildings with 3D maps and 3D icons, so visitors can “see” a destination before they go.
飞行街景以第一视角高保真漫游城市：1.0 以 360° 实景还原城市魅力，2.0 由 ABot 世界模型驱动——「我们不美化世界，让世界证明自己」，把探索世界的选择权交还给你。上线 5 天预约商家超 60 万，100 万商家可免费接入。Flying Street View roams cities in high-fidelity first person: 1.0 recreates cities in 360° real scenery; 2.0, powered by the ABot world model, returns the choice of how to explore — “We don't beautify the world; we let the world prove itself.” Over 600K merchants booked within 5 days of launch; 1M merchants can join for free.
人还没到，就先以上帝视角了解整座城市的全貌与格局，行前情感种草、更好地规划行程。Before arriving, take in the whole city from a god's-eye view — inspiring the trip and planning it better in advance.
针对商户与餐厅，通过线上飞行街景提前看清空间、找到座位，到店体验心中有数。For merchants and restaurants, preview the space and find your seat online, so the visit holds no surprises.
对不方便找到的门店，提前看到空间路线会是什么样，到达不再绕路、不再错过。For hard-to-find stores, preview the spatial route ahead — no wandering, no missing them on arrival.
让消费者拥有上帝视角的同时，让商户与国家里高投入装修的地方更完整地显现出来——让国家的美好被看见，地标更全面。While visitors gain a god's-eye view, merchants' and nations' high-investment spaces are revealed in full — letting a country's beauty be seen, landmarks more complete.
数字孪生世界可以小到一个座位、一座商场，大到一整座城市——把真实空间 1:1 复刻进地图。下面用两个真实案例说明它到底帮用户解决了什么。A digital twin can be as small as a seat or a mall, or as large as an entire city — replicating real space 1:1 into the map. Two real cases below show what it actually solves for users.
通过精细化三维建模与地图融合，把地标变成可进入、可漫游的 3D 空间：新加坡摩天观景轮、圣淘沙入口、滨海湾花园、艺术科学博物馆……飞行街景 1.0 以 360° 实景还原花园城市的别样魅力。游客在出发前就能看清地标、理解周边空间，也让城市特色更直观地被看见。Fine-grained 3D modeling merged with the map turns landmarks into enterable, roamable 3D spaces: the Singapore Flyer, the Sentosa gateway, Gardens by the Bay, the ArtScience Museum… Flying Street View 1.0 recreates the garden city's charm in 360° real scenery. Visitors can see landmarks clearly and understand the surrounding space before departure, and a city's character is seen more intuitively.
帮观众在买票前看清每个座位的真实视野与遮挡——舞台有多远、会不会被柱子挡住，所见即所得，选座不再靠猜。Helps audiences see each seat's real sightline and obstructions before buying — how far the stage is, whether a pillar blocks the view. What you see is what you get; no more guessing.
把超大规模山地聚落完整重建，游客出发前就能漫游千户苗寨层叠的吊脚楼与夜景，提前感受这座千年苗寨的震撼文化，再决定亲自前往。Reconstructs an entire large-scale mountain settlement so visitors can roam the stacked stilt houses and night views before departure — feeling the awe of this thousand-year village in advance, then deciding to go.
通过语音或文字提问，即可获取出行与导览帮助。从开车导航到下车步行，再到漫步探索，AI 全程在线、服务顺畅衔接——理解空间，更理解你此刻的场景。Ask by voice or text to get travel and guidance help. From driving navigation to walking after parking, to strolling and exploring, AI stays online throughout with seamless service — understanding space, and understanding your scenario in the moment.
驾车途中语音问答，路线、路况与沿途推荐即时响应，双手不离方向盘。Voice Q&A while driving — routes, traffic and along-the-way recommendations respond instantly, hands on the wheel.
下车后步行导航与周边导览无缝接续，找入口、找门店、找座位一路引导。After parking, walking navigation and nearby guidance continue seamlessly — finding entrances, stores and seats.
漫步时随时提问了解当地，景点、美食与文化即时讲解，把探索变成对话。Ask anytime while strolling to learn the locale — sights, food and culture explained instantly, turning exploration into dialogue.
从 200+ 国家的一个 App 出行，到曼谷实测的车道级导航，再到 3D 地标、飞行街景与城市 1:1 复刻——高德用空间智能技术，把真实世界呈现出来、连接起来。让游客在出发前就「看见」目的地，让每一个真实的地方都被准确还原，这正是高德文旅的能力底座。From one-app travel across 200+ countries, to field-tested lane-level navigation in Bangkok, to 3D landmarks, flying street view and city-scale 1:1 reconstruction — Amap uses spatial-intelligence technology to present and connect the real world. Visitors can “see” a destination before they go, and every real place is faithfully recreated — this is the capability foundation of Amap's cultural tourism.
真实口碑信用体系——全球首个基于用户导航、到店行为与商家信用评价生成的生活服务榜单。2025.9.10 首发，2026.9.10 全面迭代。An authentic-reputation credit system — the world's first lifestyle ranking generated from real navigation, visit behavior and merchant credit. Launched 2025-09-10, fully iterated 2026-09-10.
两组令人不安的数据指向同一问题：真实口碑正在沉入海底。用户不敢信、好店难被看见、擅长包装者赢得流量——线下服务的信用体系正在被虚假口碑击穿。数据来源：中国消费者协会（2025.08.06）、北大国家发展研究院（2025.09.02）。Two unsettling datasets point to one problem: authentic reputation is sinking. Users distrust, good shops stay invisible, and polished packaging wins traffic — the offline service credit system is being broken by fake reviews. Sources: China Consumers Association (2025-08-06); Peking University NSD (2025-09-02).
不依赖商家付费、不依赖评委打分。扫街榜把「真实出行行为」与「真实用户感受」两类信号交给算法，算出每家店的含金量——这就是它的计算方式。No merchant payments, no judge scores. Street Stars feeds two signal families — real travel behavior and real user sentiment — into an algorithm that computes each shop's worth. This is how it is calculated.
导航 / 驻留 / 交易 / 搜索，行为比文字更难伪造。Navigation, dwell, transaction and search — behavior is harder to forge than text.
专程 > 路过、日常 > 旅行、复购 > 尝鲜。Purposeful > passing, everyday > tourist, repeat > first-try.
去得多、去得广的专业达人 + 芝麻信用加权。Weighted by well-traveled experts and Zhima Credit.
现场拍摄、现场评价标识，杜绝云评测。On-site photo and review badges eliminate armchair reviews.
真实榜单正在把流量还给好店：合作商家订单增长 140%，上榜商家订单同比增长 424%。评分体系公开透明，永不商业化——排名永不出售、评分永不收费。The real ranking returns traffic to good shops: partner merchants' orders grew 140%, and listed merchants' orders grew 424% year-on-year. The scoring system is public and never commercialized — rankings are never sold, scores never charged.
扫街榜永远不商业化：排名永不出售、评分永不收费、流量永不竞价。正因为不卖，所以可信；正因为可信，信任成为扫街榜唯一也是最大的壁垒——这是任何花钱买榜的平台都无法复制的。Street Stars is never commercialized: rankings are never sold, scores never charged, traffic never auctioned. Because it isn't for sale, it is trusted; because it is trusted, trust is its only and greatest moat — something no pay-to-rank platform can replicate.
在此基础上，我们与政府共建榜单，为游客发现更多美好。在数据之上，让游客了解这个国家、这个地区更浓厚的历史底蕴与文化。仅省、市两级政府可获背书联合发布城市榜单：政府出背书与资源，高德出数据与流量，共建专属城市榜，撬动文旅投入与促消费。第一个案例是北京。On this foundation, we co-build lists with governments to help visitors discover more beauty. Beyond the data, visitors come to know the deeper history and culture of a country and region. Only province- and city-level governments can co-brand and jointly release city lists: government brings endorsement and resources, Amap brings data and traffic — unlocking tourism investment and consumption. The first case is Beijing.
让这个地区的 owner，向更多人推荐值得去的每一个美好。以下为高德与各地政府联合发布的城市榜单——五个地区、八份榜单全部呈现，点击任一封面可放大细看。Let each region's owner recommend every worth-visiting beauty to more people. Below are the city lists jointly released by Amap and local governments — all five regions and eight lists shown together; click any cover to zoom in.
广东省文化和旅游厅联合发布，一张文旅地图串起岭南山水、美食与非遗，让「乐游广东」成为游客的出发理由。Jointly released with Guangdong's culture & tourism authority — one tourism map strings together Lingnan landscapes, food and heritage, making “Joy Guangdong” a reason to depart.
联合榜单 ×1Joint lists ×1
浙江省文化和旅游厅联合发布，杭州扫街榜把真实好店推到游客眼前，让「嗨游浙江」从一份榜单开始。Jointly released with Zhejiang's culture & tourism authority — the Hangzhou list puts real good shops before visitors, starting “Hi Zhejiang” from a ranking.
联合榜单 ×1Joint lists ×1
贵州省文化和旅游厅联合发布，贵阳扫街榜呈现喀斯特山水与民族风情，让山地公园省的美好被更多人看见。Jointly released with Guizhou's culture & tourism authority — the Guiyang list showcases karst landscapes and ethnic culture, letting the mountain-park province be seen by more.
联合榜单 ×1Joint lists ×1
澳门特别行政区政府旅游局联合发布，「地道澳门味」必吃美食榜与烟火小店榜，把世界美食之都的街头好味推荐给游客。Jointly released with the Macau Government Tourism Office — the “Authentic Macau Taste” must-eat and small-shop lists recommend the street flavors of a UNESCO gastronomy city.
联合榜单 ×2Joint lists ×2
新加坡旅游局联合发布，首个海外国家旅游局共建「反正好玩」榜单：城市地标、必吃美食、必住酒店三大榜，7 大主题、104 个景点街区。Jointly released with the Singapore Tourism Board — the first overseas NTO co-build “Anyway Fun”: landmark, must-eat and must-stay lists across 7 themes and 104 spots & districts.
联合榜单 ×3Joint lists ×3
让景区、让景点、让旅游能够互动起来——把人流导向地点、把消费落回本土本地。焕新目的地体验 = 可互动的好故事 × 好店 × 好物。Let scenic areas, attractions and tourism itself become interactive — driving footfall to places and landing consumption locally. A renewed destination experience = interactive good story × good shop × good goods.
我们受到 Pokémon GO 的启发：给游客一个「去那里才能完成」的参与目标，就能把人流真正带进一座城。我们把这套互动逻辑搬上高德——让每一个景区、每一个地区、每一个旅游目的地，都有一个属于自己的 Pokémon GO：游客跟着一条故事线走进一个好故事，沿途自然遇见好店与好物，把餐饮零售与体验服务接入会经过的地方。We were inspired by Pokémon GO: giving visitors a goal only completable on-site genuinely pulls footfall into a city. We bring that interactive logic to Amap — so every scenic area, every region and every destination has its own Pokémon GO: visitors follow a storyline into a good story, naturally meeting good shops and goods along the way, plugging dining, retail and experiences into the path.
案例：Niantic × Statista《Pokémon GO Fest 2024: Sendai Economic Impact Study》。一场手机里的活动把游客带进一座城——手机里有目标、目标在真实地点、游客实际走动。Case: Niantic × Statista, Pokémon GO Fest 2024 Sendai study. A phone-based event pulls visitors into a city — goals on the phone, goals at real places, visitors actually walking.
断桥、平湖秋月、中山公园、西泠桥、曲院风荷——跟着一条路线走进一个好故事。Broken Bridge, Autumn Moon, Zhongshan Park, Xiling Bridge, Quyuan Fenghe — one route, one good story.
楼外楼：一道菜的兴趣变成一次具体的到店选择；浙博：从一支螺钿发簪走近真实工艺。Lou Wai Lou: interest in a dish becomes a concrete visit; Zhejiang Museum: a mother-of-pearl hairpin leads to real craft.
沿途文创店把一份江南带回家；互动留下兴趣，成为下一次出发的理由。Route-side cultural-creative shops take Jiangnan home; interaction leaves interest that seeds the next trip.
闭环：线上参与 → 地点曝光 → 选择前往 → 线下到访 → 展示可售服务 → 购买或预约 → 实际履约 → 商户收款 / 项目结算。让线上互动带来的人流，落回本地的消费服务——文化、美食、非遗、活动多场景自然融入（敦煌壁画、寻味杭州、螺钿非遗、自贡灯会）。Loop: online participation → place exposure → choose to go → offline visit → show sellable services → buy / book → fulfill → merchant revenue. Online interaction's footfall lands in local consumption — culture, food, heritage and events blend in naturally (Dunhuang murals, Hangzhou flavors, mother-of-pearl, Zigong lanterns).
以高德日均 1000 万景区搜索为入口，构建可归因的卖票闭环与园内体验升级。With 10M daily scenic-area searches as the entry, build an attributable ticket-sales loop and in-park experience upgrades.
游客不再只为一张门票停留，而是为一段体验买单。高德日均 1000 万景区搜索、年出票 4000 万张、覆盖 1.5 万+ A 级景区、2.1 亿+ 车主用户（覆盖 90%）——把门票流量转化为园内体验与二次消费，正是这一转变的入口。Visitors no longer stay for a ticket alone — they pay for an experience. Amap sees 10M daily scenic searches, issues 40M tickets a year, covers 15K+ A-rated scenic areas and 210M+ car-owner users (90% coverage). Turning ticket traffic into in-park experiences and secondary spending is the entry to this shift.
四层漏斗：曝光唤醒 → 搜索锁定 → 在途拦截 → 到园核销；全链路归因 ROI 1.3–1.8x。Four-layer funnel: awaken → lock via search → intercept en route → redeem at gate; full-link attribution ROI 1.3–1.8x.
热力可视化 → 引导分流 → 围栏 Push 限流，把管控前置于投诉之前；实时客流看板支撑决策。Heatmap visualization → guided diversion → geofence push throttling, acting before complaints; real-time dashboards for decisions.
精细化子点标注 + AR 步行导航 + 主题路线推荐，解决「最后 100 米」，从门票经济升级体验经济。Fine-grained sub-POI labels + AR walking navigation + themed routes solve the “last 100 m”, upgrading tickets to experiences.
票务闭环：流量获取 → 转化提升 → 数据沉淀 → 精准运营；叠加平台大促（每天千万级红包补贴、亿级流量扶持）。入驻支持 API 直连（库存/价格/日历实时同步）或商家工作台人工上票（零研发起步）；票款平台监管分账、固定佣金率底线、自主定价。Ticketing loop: acquire → convert → accumulate data → operate precisely, plus platform campaigns (tens of millions of daily subsidies, hundred-million-level traffic). Onboard via direct API (live inventory/price/calendar) or a zero-code merchant workbench; regulated split settlement, fixed commission floor, self-set pricing.
用中文轻松提问，了解当地、推荐服务、安排旅程；也让商家少一些经营琐事、多一些用心服务的时间。Ask in Chinese to discover local highlights, get recommendations and plan trips — while merchants spend less on chores and more on heartfelt service.
从一个旅行问题开始了解一座城：第一次来有什么值得体验？带家人怎样安排？找到地方后怎么走？Start with one travel question: what's worth experiencing on a first visit? how to plan for family? how to get there after saving a place?
理解用餐人数 → 推荐菜品与预估价格 → 继续对话打开在线订座卡片。Understand party size → recommend dishes with estimated prices → continue chatting to open a booking card.
让好店更容易被发现、让日常经营更有办法、让经营决策更有依据。Help good shops get discovered, everyday operations get support, and decisions get evidence.
为国际目的地打造专属 IP 形象助手（如贵州「黄小西」），搜索「xx游」即可唤起，支持语音交互。Build a branded-IP assistant for international destinations (e.g. Guizhou “Huang Xiaoxi”); summon via search, with voice interaction.
国家原生页面，AI 模块浮层独立展示；双语覆盖、AI 即时响应答疑——把「语言障碍明显、自助服务弱」的旧体验，升级为中文提问即时获得当地推荐与导览。On country-native pages, the AI module shows as an independent overlay; bilingual coverage and instant AI answers upgrade the old “language barriers, weak self-service” experience into instant local recommendations and guidance from a Chinese question.
Amapbot：从理解空间到探索真实场景中的行动——出行辅助、导览互动、服务支持。Amapbot: from understanding space to acting in real environments — travel assistance, interactive guidance and service support.
从数字人形象、语言、知识到服务流程，AI 智能体可以为每一个国家和地区量身打造：换上当地的 IP 形象与语言，注入当地的景点、美食、交通与榜单知识，成为这个国家专属的中文旅行伙伴——搜索「xx游」即可唤起，让每个目的地都拥有自己的 AI 伴游。From the digital-human persona, language and knowledge to the service flow, the AI agent can be tailored for every country and region: adopt the local IP and language, load local attractions, food, transport and ranking knowledge, and become that country's own Chinese-speaking travel companion — summoned by searching “xx Tour”, so every destination has its own AI travel guide.
换上苗族盛装的「黄小西」，注入贵州景点、美食、交通与消费券知识——搜索「贵州游」即可唤起，贵州省文化和旅游厅官方推荐，让山地公园省拥有自己的中文 AI 伴游。“Huang Xiaoxi” in Miao festive dress, loaded with Guizhou's sights, food, transport and voucher knowledge — summon by searching “Guizhou Tour”, officially recommended by Guizhou's culture & tourism authority, giving the mountain-park province its own Chinese AI companion.
「小高老师」双语即时答疑，注入澳门景点、美食、交通与榜单知识——澳门首页 AI 浮层独立展示，搜索「澳门游」即可唤起，让每位游客都有专属的中文旅行伙伴。“Teacher Xiaogao” answers instantly in two languages, loaded with Macau's sights, food, transport and ranking knowledge — shown as an independent AI overlay on the Macau home page, summoned by searching “Macau Tour”, giving every visitor a dedicated Chinese travel companion.
依托高德 9.6 亿用户与核心流量入口，通过开屏广告、导航结束广告等全广告流量覆盖，把目的地精准推送到正确的人眼前——除了曝光，更全链路地解决体验问题，让用户在地图上就能互动起来。Leveraging Amap's 960M users and core traffic entries, full ad-traffic coverage — splash ads, nav-end ads and more — places destinations precisely before the right people. Beyond exposure, we solve the experience problem across the full link, letting users interact right on the map.
高德的优势不只是规模，更在于「知道用户准备去哪里」——覆盖真实出行人群，把路线、地点与门店信息连接起来，让曝光发生在出行决策的关键节点，把流量真正带到线下。（9.6 亿为平台业务口径）Amap's edge is not just scale but knowing where users are about to go — covering real travelers, connecting routes, places and store info so exposure happens at key decision moments and traffic truly reaches offline. (960M is the platform business metric.)
9.6 亿用户、90% 中国车主、40 万+ 接入 App——出行人群真实且高频，覆盖中国最大规模的出行流量。960M users, 90% of China's car owners, 400K+ integrated apps — real, high-frequency travelers and China's largest mobility traffic.
不止规模——我们是导航工具，知道用户的行为、准备去哪里。意图即流量：在出行决策的关键节点触达，把曝光变成真实到访。Beyond scale — as a navigation tool we know user behavior and where they are about to go. Intent is traffic: reach at key decision moments and turn exposure into real visits.
时间 + 人群 + 区域三重定向，按旅程阶段分层触达，把目的地推给正确的人。Time + audience + region triple targeting, layered by journey stage — placing destinations before the right people.
更丰富的跳转与集成能力：广告可直达外链、门店 POI 与活动会场，更多资源位与合作位置；相较传统内容与短视频，维护成本更低、更一站式。Richer jump and integration: ads deep-link to external pages, store POIs and campaign venues, with more slots and cooperation positions; versus traditional content and short video, lower maintenance cost and more one-stop.
围绕用户出行决策的关键节点，六大核心流量入口实现精准触达。沿着「出发前 → 打开 App → 搜索 → 打车 → 逛景区 → 到达」的旅程，点击每一个端口，查看它在何时、以何种形式触达游客。Around key travel-decision moments, six core traffic entries enable precise reach. Follow the journey — pre-trip → open app → search → hail a ride → browse scenic → arrive — and click each endpoint to see when and how it reaches travelers.
在锁屏与通知栏精准推送目的地内容，于出发前唤醒兴趣，把「想去」变成一次打开。Precise destination push on the lock screen and notification bar — awakening interest before departure, turning “want to go” into an open.
打开高德的第一眼全屏曝光，品牌与活动一键直达，全城声量瞬间拉满。Full-screen exposure at the first glance of opening Amap — brand and campaign one tap away, instant city-wide presence.
在搜索联想与结果中嵌入目的地推荐，承接明确意图，把搜索流量直接导向地点。Destination recommendations embedded in search suggestions and results — capturing clear intent and routing search traffic straight to places.
在打车频道以弹窗触达出行人群，落地即推目的地服务与优惠，衔接行程。A popup reaches travelers in the taxi channel — pushing destination services and offers on arrival, connecting the itinerary.
在景区频道页弹窗推荐门票、路线与园内体验，把门票流量转化为深度游玩。A popup on the scenic channel recommends tickets, routes and in-park experiences — turning ticket traffic into deeper play.
在步行与导航结束的关键节点再次触达，点击直达活动详情与门店，完成转化闭环。Reach users again at the key moment a walk or navigation ends — one tap to event details and stores, closing the conversion loop.
以香港单车节（新鸿基地产 × 香港旅游发展局）为例：首页开屏全屏接管，「全城飞驰 · 非凡体验」一键极速报名；导航结束页 banner 在步行与导航结束的关键节点再次触达，点击直达活动详情。从开屏曝光到导结转化，全广告流量覆盖把目的地精准送到游客眼前，一个入口完整承接。Take the Hong Kong Cyclothon (Sun Hung Kai Properties × Hong Kong Tourism Board): a full-screen home splash takeover — “Race Across the City, An Extraordinary Ride” with one-tap registration; a nav-end banner reaches users again at the key moment a walk or navigation ends, deep-linking straight to event details. From splash exposure to nav-end conversion, full ad-traffic coverage places the destination precisely before travelers, all carried by one entry.
「反正好玩 · 点亮新加坡」：游客在互动地图上点亮动物园、圣淘沙、鱼尾狮、摩天轮等地标，全部点亮即可获得优惠券。通过开屏广告 + 导航结束广告的全广告流量覆盖，把新加坡目的地推送到游客眼前，让用户在地图上就能互动起来。除了曝光之外，我们能够全链路地解决体验的问题——从看见、互动、到访到消费，一个入口完整承接。“Anyway Fun · Light Up Singapore”: visitors light up landmarks — the Zoo, Sentosa, the Merlion, the Flyer — on the interactive map, earning a voucher once all are lit. Through full ad-traffic coverage — splash plus nav-end ads — Singapore is pushed before travelers, who interact right on the map. Beyond exposure, we solve the experience problem across the full link — from seeing, interacting and visiting to spending, all carried by one entry.
全链路精准营销：出发前种草激发兴趣、行前促转化锁定需求、落地推服务保障体验、返程促传播沉淀口碑；针对高意向、潜客、在当地及短/中/长途客群分层触达。计费口径：开屏/导结 CPM、CPC 按点击、置顶/钻石展位 CPT；具体资源与口径以逐案审核为准。Full-journey precision marketing: inspire before departure, convert before the trip, serve on arrival, amplify on return; layered reach for high-intent, prospects, on-site and short/mid/long-haul segments. Billing: splash/nav-end CPM, CPC per click, top/diamond slots CPT; specific resources and terms are subject to case-by-case review.
让每一个目的地在高德被 9.6 亿高德用户看见——被看见、做选择、引进来。从空间智能到真实榜单，从互动地图到体验经济，从 AI 智能体到目的地推送，高德把一整套能力底座交给每个国家与目的地，跑通一个持续运转的增长飞轮。Let every destination be seen by 960M Amap users — seen, chosen, and brought in. From spatial intelligence to authentic rankings, from the interactive map to the experience economy, from AI agents to destination promotion, Amap hands every country and destination a complete capability foundation and a continuously turning growth flywheel.
回顾前面的能力底座：空间智能理解真实世界、扫街榜重建真实口碑、互动地图让景区与目的地互动起来、景区票务从门票走向体验经济、AI 智能体把理解变成行动、目的地推送把流量带到线下。这些产品共同构成高德文旅的完整工具箱——让每一个旅游目的地都能在高德上一站式被看见。Recap of the foundation: spatial intelligence understands the real world, Street Stars rebuilds authentic reputation, the interactive map brings scenic areas and destinations to life, scenic ticketing moves from tickets to experiences, AI agents turn understanding into action, and destination promotion brings traffic offline. Together they form Amap's complete tourism toolbox — so every destination can be seen in one stop on Amap.
我们把合作跑成一个持续运转的增长飞轮：第一步，搭建国家门户与门户阵地，精准圈选人群、定向广告投放；第二步，用 AI 引擎服务该国游客体验；第三步，基于文旅大数据不断分析，优化常态化的营销节点；营销节点再通过国家门户、门户矩阵与数据资产回流，推动飞轮越转越快。除了门户，我们还为每个国家沉淀文旅资产、数据资产与数字资产——让每一次合作都留下可复利的积累。We run the partnership as a continuously turning growth flywheel: step one, build the country portal and portal presence, precisely select audiences and run targeted ad delivery; step two, use the AI engine to serve that country's visitor experience; step three, keep analyzing tourism big data to optimize always-on marketing moments; those moments flow back through the country portal, portal matrix and data assets, spinning the flywheel faster. Beyond the portal, we accumulate tourism assets, data assets and digital assets for every country — so each partnership leaves compounding value.
运维三层满意：标准化交付效率（启动即锁排期、五部曲节点管控）→ 过程运营做实服务（流量/内容/服务运营、定期月会与周期报告）→ 专注营销促效果（有节做节、无节造节，驱动续签）。最终三驾马车：组合搭售 × 品广助推 × 升级续签，跑出第二增长曲线。Three layers of satisfaction: standardized delivery efficiency (locked schedule, five-stage gates) → process operations (traffic/content/service ops, monthly reviews, periodic reports) → marketing for results (use festivals, create festivals, drive renewal). Three growth engines: bundling × brand ads × upgrade/renewal.
越来越多的伙伴选择通过高德，把这里当作自己的主要旅游阵地：以「一城一页」的智慧门户，让每个国家与城市在地图上拥有自己的官方阵地，沉淀文旅资产、数据资产与数字资产，让更多中国人看到自己的美好。从新加坡、澳门、香港，到阿塞拜疆、北京、越南，越来越多国家与城市的官方门户已经上线，更多伙伴陆续发布，敬请期待。More and more partners choose Amap as their primary tourism home: a “one city, one page” smart portal gives every country and city its own official presence on the map, accumulating tourism, data and digital assets while letting more Chinese people see their beauty. From Singapore, Macau and Hong Kong to Azerbaijan, Beijing and Vietnam, more national and city official portals are already live — with more partners rolling out in succession. Stay tuned.
海外智慧门户（一城一页）：目的地在高德的「官方数字大使馆」。以高德 App 为唯一载体，打造专属品牌聚合页，集中呈现文旅资源、线路产品与服务设施，树立官方权威形象；高德原生页面、自带流量，用户搜索「国家名」即可直达。The overseas smart portal (one city, one page) is a destination's “official digital embassy” on Amap. With the Amap app as the sole carrier, it builds an exclusive brand aggregation page that centrally presents tourism resources, route products and service facilities, establishing an authoritative official image; as an Amap-native page with built-in traffic, users reach it directly by searching the country's name.
以高德 App 为唯一载体，打造专属品牌聚合页，集中呈现文旅资源、线路产品与服务设施，树立官方权威形象。With the Amap app as the sole carrier, an exclusive brand aggregation page centrally presents tourism resources, route products and services, establishing an authoritative official image.
形象、入口、活动、榜单、必打卡、线路、AI 与数据等模块灵活组合，持续运营更新（详见下方八大模块）。Image, entry, campaign, ranking, must-visit, route, AI and data modules combine flexibly and keep updating (see the eight modules below).
内容以扫街榜样式加持，真实口碑与官方背书叠加，让目的地内容更可信、更种草。Content is styled with Street Stars — authentic reputation plus official endorsement makes destination content more trusted and more inspiring.
金刚主图 Icon 差异化 + 头图焕新，树立专属国家/城市品牌形象。Differentiated main icons + refreshed header build an exclusive country/city brand image.
前 7 个固定 Icon + 后 3 个灵活配置，承接核心服务入口。7 fixed icons + 3 flexible ones carry the core service entries.
赛事与活动 Banner 位，围绕节点持续运营造势。Event and campaign banner slots sustain moment-driven operations.
联合打造城市扫街榜，真实口碑为目的地背书。Co-built city Street Stars lists let authentic reputation endorse the destination.
国家/城市必打卡 POI 列表，把值得去的地方推到眼前。A country/city must-visit POI list puts worth-going places before visitors.
主题游玩线路推荐，串起景点、好店与好物。Themed route recommendations string together sights, good shops and goods.
通用标准模型 + 浮层独立展示，中文即时答疑伴游。A standard model + independent overlay provides instant Chinese Q&A companionship.
定期推送文旅数据报告，反哺运营与营销决策。Periodic tourism data reports feed back into operations and marketing decisions.
三个先行伙伴，三种共建路径——榜单种草、城市级官方入口、门户长期运营。下方为各地官方门户真实页面，可上下滚动查看完整内容。Three pioneering partners, three co-build paths — list seeding, a city-level official entry, and long-term portal operations. Below are the real official portal pages; scroll to view the full content.
首个海外国家旅游局共建文旅榜单，飞行街景首次落地海外。以「反正好玩」榜单种草叠加沉浸式行前体验，拉动中国游客搜索与访问增长。The first overseas NTO co-built tourism list, with Flying Street View's first overseas landing. “Anyway Fun” list seeding plus immersive pre-trip experience drives growth in Chinese visitor search and visits.
构建城市级官方服务入口，提升游客行前规划与行中服务体验。搜索「澳门」即可开启智能化、个性化、沉浸式的澳门之旅，AI 助手「小高老师」全程陪伴。Builds a city-level official service entry, improving pre-trip planning and in-trip service. Search “Macau” to start a smart, personalized, immersive journey, with AI assistant “Teacher Xiaogao” throughout.
联合香港旅游发展局上线官方门户，搜索直达，聚合景点、路线、活动与服务。门户承载长期运营，活动制造节点声量，形成游客转化闭环。Launched an official portal with the Hong Kong Tourism Board — search-direct, aggregating sights, routes, events and services. The portal carries long-term operations while campaigns create moment-driven buzz, forming a visitor-conversion loop.
高德 × 新加坡旅游局：6 月签署合作备忘录，9 月发布新加坡扫街榜并为 7 个榜单上的伙伴颁奖，围绕「反正好玩」共建目的地体验，让好体验走进更多游客行程。Amap × Singapore Tourism Board: MOU signed in June; in September the Singapore Street Stars launches with an awards ceremony for partners across seven lists, co-building the “Anyway Fun” destination experience.
景点、酒店、购物与美食搜索同步升温——围绕一段完整旅程，让更多本地商家成为游客的下一站。Attractions, hotels, shopping and dining search interest rises together — around a complete journey, helping more local businesses become the next stop on a visitor's itinerary.
首个海外国家旅游局共建「反正好玩」榜单：7 大主题、104 个景点街区，2026.09.17 发布暨颁奖大会。First overseas NTO co-build “Anyway Fun”: 7 themes, 104 spots & districts, launched with an awards summit on 2026-09-17.
新加坡城市智慧门户：聚合吃喝玩乐游购娱，搜索合作词直达、无需下载 App，一个入口逛遍新加坡。Singapore city smart portal: aggregates eat/play/shop/travel, search-keyword direct with no app download — one entry to explore Singapore.
定期主题活动聚合出游需求（新年第一站，新加坡）：节庆 → 互动 → 路线 → 体验 → 行动。Seasonal campaigns aggregate demand (“New Year, First Stop: Singapore”): festival → interaction → route → experience → action.
烟花跨年、亲子路线、美食扫街等主题线路，把景点、好店与好物串成一段完整旅程。Themed routes — fireworks, family trips, food streets — string attractions, good shops and goods into a complete journey.
目的地智能体、商家智能体、AI 店长与定制 IP：中文提问即可了解当地、推荐服务、安排旅程。Destination and merchant agents, AI store manager and custom IP — ask in Chinese to discover local highlights, get recommendations and plan trips.
暑期赴新搜索热度显著增长（累计 96.35 万 UV、日均较 6 月 +52.3%），四类搜索同步升温，反哺榜单与精准营销。Strong summer search growth (963.5K cumulative UV, daily +52.3% vs June); four categories warming together, feeding back into lists and precise marketing.
从门户建设到联合发布，从共建榜单到数字资产建设，再到常态化活动与景区名片推广——六步递进，看见高德与新加坡旅游局如何把「反正好玩」一步步落到游客的行程里。From portal building to joint release, from co-built lists to digital-asset creation, then always-on campaigns and scenic business-card promotion — six progressive steps showing how Amap and the Singapore Tourism Board bring “Anyway Fun” step by step into visitor itineraries.
围绕重要出游节点，汇聚主题内容、旅行路线与商家权益，让更多本地体验进入游客行程。以「新年第一站，新加坡」为例：节庆氛围入场 → 互动激发兴趣 → 路线连接需求 → 了解沿途体验 → 衔接出游行动，五步把一次节庆变成一段可出发的旅程。Around key travel moments, the portal aggregates themed content, travel routes and merchant perks so more local experiences enter visitor itineraries. Take “New Year, First Stop: Singapore”: festival atmosphere → interaction sparks interest → routes connect needs → discover along the way → connect to action — five steps turning a festival into a ready-to-go journey.
活动页 · 自动滚动演示Campaign page · auto-scroll demo以节日内容汇聚有出游兴趣的用户。Gather travel-interested users with festival content.
以轻互动承接用户，解锁专属路线和福利。Engage users with light interaction, unlocking exclusive routes and perks.
围绕烟花跨年、亲子路线、美食扫街等主题，提供可出发的旅行路线。Provide ready-to-go routes around fireworks, family trips and food streets.
展示沿途景点、餐厅与特色服务。Show attractions, restaurants and featured services along the route.
连接收藏、预订与出行服务。Connect saving, booking and mobility services.
6 月签署战略合作备忘录，9 月举办扫街榜发布暨海外商业生态合作大会并为榜单伙伴颁奖——首个海外国家旅游局联合发布，让「反正好玩」正式官宣。MOU signed in June; in September the Street Stars launch & global ecosystem summit crowned the list partners — the first overseas NTO joint release, officially announcing “Anyway Fun”.
首个海外国家旅游局共建「反正好玩」榜单：城市地标、必吃美食、必住酒店三大榜，7 大主题、104 个景点街区，2026.09.17 发布暨颁奖。The first overseas NTO co-build “Anyway Fun”: landmark, must-eat and must-stay lists across 7 themes and 104 spots & districts, launched with awards on 2026-09-17.
飞行街景首次落地海外，3D 地标与街区高保真重建——把新加坡的地标与空间沉淀为可复用的目的地数字资产，让游客行前就能「看见」新加坡。Flying Street View's first overseas landing plus high-fidelity 3D landmarks and districts — turning Singapore's icons and spaces into reusable destination digital assets that visitors can “see” before they go.
「反正好玩 · 点亮新加坡」：节庆 → 互动 → 路线 → 体验 → 行动。游客在互动地图上点亮动物园、圣淘沙、鱼尾狮、摩天轮等地标，全部点亮即可获得优惠券——把新加坡的好玩送到游客眼前，让目的地在地图上真正互动起来。“Anyway Fun · Light Up Singapore”: festival → interaction → route → experience → action. Visitors light up landmarks — the Zoo, Sentosa, the Merlion, the Flyer — on the interactive map, earning a voucher once all are lit, bringing Singapore's fun before travelers and making the destination truly interactive on the map.
以飞行街景为景区打造第一视角「数字名片」——环球影城沉浸式漫游叠加开屏/导结全广告流量覆盖，把新加坡的景区精准推送到游客眼前，让每一个景区都被看见、被到访。Flying Street View crafts a first-person “digital business card” for each scenic area — an immersive Universal Studios roam plus full splash/nav-end ad coverage places Singapore's attractions precisely before travelers, so every scenic spot is seen and visited.
三种服务、一个 App、一套中文体验：中文输入目的地一键叫车、IM 实时翻译、支付宝/微信支付；接送机即时确认、航班延误免费等待、一口价全包；包车华人司机全程中文、费用透明、行程自由。新加坡特别打车券包：5 折×1（cap $7）、满 $15-$5×2、直减 $3×1。Three services, one app, one Chinese experience: Chinese destination input with one-tap hailing, live IM translation, Alipay/WeChat pay; transfers with instant confirmation, free flight-delay waiting, all-in fixed price; private hire with Chinese-speaking drivers, transparent pricing, free itineraries. Singapore exclusive voucher pack: 50% off ×1 (cap $7), $15-$5 ×2, $3 off ×1.
让游客发现更多好去处，让本地业者被看见、被选择、被到访。More places for visitors to discover; more opportunities for local businesses to be seen, chosen and visited.
越南文化体育与旅游部 × 高德地图 · 2026 年 7 月。以智慧门户为核心，1+1+N 共建东南亚数字文旅新标杆。Vietnam Ministry of Culture, Sports & Tourism × Amap · July 2026. Smart portal at the core, co-building a Southeast-Asia digital tourism benchmark via 1+1+N.
合作方向：以智慧门户为核心入口，共建东南亚数字文旅新标杆——把越南的美食、海滩与文化探索，带给中国第一大客源市场。越南持续扩大免签、延长停留、改善出入境手续，并推进旅游机构数字化转型（2030 目标 70%）。Direction: with the smart portal as the core entry, co-build a Southeast-Asia digital tourism benchmark — bringing Vietnam's food, beaches and cultural exploration to its #1 source market, China. Vietnam keeps expanding visa exemptions, longer stays and smoother entry, and is digitizing tourism operators (70% target by 2030).
飞行街景 / 扫街榜 / 路线游 / 资讯 / 宣传视频Flying Street View / Street Stars / routes / news / promo video
行程规划 / 美食推荐 / 语音交互 / 文化输出Itinerary / food recommendation / voice / cultural export
POI 智能推荐 / 周边发现Smart POI recommendation / nearby discovery
面向中国意向游客全渠道精准触达Precise omni-channel reach to Chinese intent visitors
节庆 · 五一 · 暑期常态化引流Festivals · May-Day · summer always-on traffic
消费数据回流，持续优化投放Spending-data feedback, continuous optimization
以一个智慧门户为入口、一套精准营销为引擎，AI 智能体、官方扫街榜等延展能力陆续上线，敬请期待。热门目的地：岘港、胡志明市、芽庄、河内、富国岛。With one smart portal as the entry and one precision-marketing engine, extensions such as the AI agent and official Street Stars roll out in succession — stay tuned. Hot destinations: Da Nang, Ho Chi Minh City, Nha Trang, Hanoi, Phu Quoc.
高德开放平台是 360 行连接真实世界的生态基座——行业与生态的基础设施已经建好。面向未来，随着中国游客走向更多国家，我们愿基于每个国家的情况持续迭代基础能力、探索更多文旅合作的可能，用高德的技术让中国游客看到更多可能，帮助本地景区、景点与国家资产更好地在线上被看见。The Amap Open Platform is the eco-foundation connecting all walks of life to the real world — the industry and ecosystem infrastructure is already built. Looking ahead, as Chinese visitors travel to more countries, we want to keep iterating the base capabilities and explore more tourism cooperation based on each country's context — using Amap's technology to show Chinese visitors more possibilities and help local scenic areas, attractions and national assets be better seen online.
地图建店、地点信息与特色内容展示，建立地图上的经营阵地。Store setup on maps, place info and featured content — build your map presence.
搜索榜单、主题活动、AI 服务、导航出行，连接发现与实际到访。Search rankings, campaigns, AI services and navigation connect discovery to real visits.
品牌专区、商户联动、新项目与节庆整合营销，支持更持续的合作。Brand zones, merchant alliances and festival integrated marketing sustain partnership.
行业与生态的基础设施已经建好：空间智能、真实榜单、AI 智能体与开放平台构成稳定的能力底座。接下来不是从零搭建，而是持续迭代——随着中国游客的脚步走向更多目的地，基于每个国家的资源与客群，共同探索文旅的新玩法，让中国游客看见更多国家与城市的美好，帮助本地景区、景点与国家资产被看见、被选择、被到访。The industry and ecosystem infrastructure is already built: spatial intelligence, authentic rankings, AI agents and the open platform form a stable capability foundation. What comes next is not building from zero but continuous iteration — as Chinese visitors travel to more destinations, co-explore new ways to do tourism based on each country's resources and audiences, letting Chinese visitors see the beauty of more countries and cities, and helping local scenic areas, attractions and national assets be seen, chosen and visited.
科技向善：北京 MaaS 绿色出行碳普惠（累计碳减排约 60 万吨、碳交易约 45 万吨、全球首笔绿色出行碳交易）；无障碍导航、新就业群体驿站、蛇咬伤救治定点医院公益地图、放心消费公益地图；与故宫共探 3D 高斯 AI 建模与文物三维数字化行业标准。Tech for good: Beijing MaaS green-mobility carbon program (~600K tons CER, ~450K tons traded, world's first green-mobility carbon transaction); accessible navigation, hubs for new employment groups, free snakebite-hospital and credible-merchant maps; with the Palace Museum, 3D-Gaussian AI modeling and cultural-relic 3D digitization standards.
追求星辰大海，呵护人间烟火。To make it easy to do business anywhere.Building a Greater Future, Guarding a Better Life. To make it easy to do business anywhere.
面向印度尼西亚市场的专属数据洞察板块。中国赴印尼游客规模、目的地热度、客群画像与消费偏好等数据即将补充，用于支撑印尼文旅合作的精准决策。A dedicated data-insights section for the Indonesian market. Chinese visitor volume, destination heat, audience profiles and spending preferences will be added to support precise decisions for Indonesia tourism cooperation.
本板块将基于高德真实出行大数据，呈现印度尼西亚的中国客群洞察。具体数据信息将由业务方提供后补充，以下为待填充的洞察维度。This section will present Chinese-audience insights for Indonesia based on Amap's real travel big data. The specific figures will be supplied by the business team and added later; below are the insight dimensions to be filled.
年度/季度规模、增速与客源城市（数据待补）Annual/quarterly volume, growth & source cities (data to follow)
热门城市/景区/美食搜索热度（数据待补）Hot cities/attractions/food search heat (data to follow)
年龄/客群结构/停留/消费偏好（数据待补）Age/segment/stay/spending preferences (data to follow)
巴厘岛/雅加达等重点机会（数据待补）Bali/Jakarta and other key opportunities (data to follow)